What goes around… OR Living The Dream


So this post is a long time coming but I finally got it together and it’s a doosie.  As I had posted a while ago about following my dreams, I in fact went out to Petaluma, CA to hang out with Leo Laporte and his entourage for a week.  First, I have to give a big thanks to my wife Kim for allowing this to come to fruition.  She is a huge supporter of everything I do and I love her; she completely handled the house and the kids for the week while I was out “playing” with Leo.  It was really “work” but when you love what you do and get to hang with your idols it can easily be classified as “play”.  I consider myself a Leo Fanboy so I will stipulate that this was more play than anything.


My time in Petaluma was great.  Leo’s staff was extremely welcoming and friendly.  I immediately got a great vibe from them.  They are serious about what they are doing.  They want to grow their business but are not going to rush into something simply because they can.  And I believe they can.  They are able to maintain a high quality of life while continuing to be a force to reckon with the technology media space.  Leo was great, down to earth and easy to work with.  I could easily see myself moving to Petaluma to work for him…


Come on, one can dream.



I realized before the trip that there was a chance that I wouldn’t actually be able to affect much seeing that I would only be there a week, so upon arrival I focused on things I could easily accomplish or lay ground work for someone else to finish.  I think it worked out well even though most of my stuff was probably lost.  But that is something you get used to when you build software – it is often 3 steps forward, 2 steps back to achieve greatness.  I am happy to see that one project that I worked on with Colleen, Twit Picks, rolled out recently.  http://twit.tv/picks


After I left The Cottage, I soon started my new gig at Unigo.com as the CTO.  Since then it has been a whirlwind of development, press, and networking.  While in Petaluma, my initial thought was that I would keep on consulting on the side for Leo.  I really wanted to finish what I started because I really enjoyed working with that group.  But after I returned home that idea was quickly put aside for my new CTO responsibilities. 



After a couple months at Unigo along with some decent press I reached out to Leo and Amber MacArthur suggesting that my CEO Jordan Goldman would make a great guest on net@night, one of the TWIT Network’s podcasts.  net@night covers the Web2.0 space.  Unfortunately at that time my emails went unanswered and life went on.



  Robert Scoble and Barry Goldberg  

After another month or so, we were able to score an interview with another one of my idols, Robert Scoble. 

Tweet about Scobleizer


Jordan and I met Robert downtown at the Club Quarter hotel.  Robert was also great and seemed genuinely interested in our business model and our offering.  I got to see Robert  again just recently at SXSW…but I don’t believe he remembered me.  Of course ones memory is impaired while at SXSW.   This was the only interview I actually got a little face time.  Woo hoo.










  Walt Mossberg and Barry Goldberg  

A short time later we scored a really big fish AND another one of my idols, Walt Mossberg.  We affectionately refer to him as Uncle Walt. Jordan and I trained down to DC to meet Walt at his office.  We had heard that he really liked our site and that he may write about us.  I was so excited about this interview that I tweeted about it the day before. 

Tweet about Uncle Walt



After a week and a few dozen back and fourth emails Walt released a very favorable video and in-print review of Unigo in the Wall Street Journal paper and website. SCORE!

Review – online.wsj.com/article/SB123499498840816053.html



With all this great exposure I reached out to Leo one more time.  I heard through the grapevine` that Leo had been talking about it, but nothing happened.  I let it lie until a week ago when I heard Leo talking about his daughter’s search for information about Emerson College.  I emailed Leo again reminding him about Unigo.  This time it stuck and with a little luck I was able to get Jordan on net@night a couple days later.  The interview was great, at least I think so… Leo gave Unigo great praise and said some very nice things.  He also talked about yours truly a little which didn’t hurt either.






Mission accomplished.